Rethinking Revere’s brand one workshop at a time
A series of customized workshops gave the team at Revere the structure to reconsider their brand with new perspective. In one workshop, we prioritized target audiences for marketing and identified their wants and needs. Then we analyzed the competitive landscape to find out what made Revere distinct among other companies offering similar services.
What makes Revere.ai so much better than other data analysis solutions for marketers? We honed in on the answer in a brand positioning workshop that brought together the newly-gained understanding of Revere’s audiences and the marketplace.
Finally, in one last workshop, Wordland helped Revere craft key messages to bring it all together.
An “ink-ready” strategy
Our work together left Revere with a fresh new approach to extending the company’s brand. They’ve used our guidelines to produce new marketing materials; redesign Revere’s website; and keep employees inspired, informed, and “on message.”
One of the best moments for the Wordland team was when co-founder Alex agreed to get the new mission statement, to “reveal data’s hidden insights,” tattooed on his arm.
We’re still laughing…and waiting for that tattoo.