Rethinking Revere’s brand one workshop at a time
Wordland’s series of workshops gave the team at Revere the space to think about their brand differently. In one workshop, we discussed target audiences to find out who we were trying to speak to through strategic branding. Then we analyzed the competitive landscape to find out what made Revere distinct among other companies offering similar services. In another workshop, we discussed how to apply the newly gained understanding of Revere’s audiences and competitors to position their brand. Finally, in one last workshop, Wordland helped Revere craft key messages to bring it all together.
The result was a broad understanding of the company’s brand with a strategy that could be carried forward to produce new marketing materials; redesign Revere’s website; and keep employees inspired, informed, and “on message.”