A brand strategy is a plan to build trust and connect with people over time. Having a clear and flexible brand strategy allows team members to execute on a shared vision for connecting with customers.

Wordland’s process helps teams identify the “sweet spot” for your company’s brand so you can reach new audiences and build trust. When companies show they genuinely care—and can clearly communicate how they’re different—that’s the beginning of a lasting relationship.

Wordland’s brand strategy services include

  • Target audience prioritization and research

  • Competitive landscape analysis

  • Brand positioning statements

  • Mission, vision, and belief statements

  • Brand values

  • Brand attributes

  • Voice and tone guidelines

  • Customized brand kits

“Wordland helped us articulate the very core of our organization.”
— Janet Heller, Chapter 510